With appearances from Taylor Swift and NSYNC and performances by Shakira, Demi Lovato and Doja Cat, this year’s MTV Video Music Awards ceremony brought in 37% more viewers than the 2022 ceremony.
Tuesday’s VMAs were watched by 865,000 people compared to 630,000 the year before. Based on fast national data from Nielsen, these statistics account for both telecasts’ viewership on the MTV linear channel alone. While the show also aired on sister networks under the Paramount Global umbrella — such as BET, Comedy Central, Nickelodeon, VH1 and more — simulcast data is yet to come. Paramount+ did not stream the VMAs live, though the ceremony became available to stream on the platform on Wednesday.
2023’s VMAs also improved on 2022’s demographic ratings, nabbing a 1.03 in the key 18-49 demo and a 1.14 among adults age 18-34. This marks a 77% improvement from last year’s 0.58 rating in adults 18-49 and a 118% improvement from last year’s 0.52 rating in adults 18-34. In fact, these represent the show’s best ratings since 2020 and 2019, respectively.
MTV also boasts that the VMAs’ adults 18-49 and 18-34 ratings made way for the network’s best primetime averages for a Tuesday night since 2014. However, it should be noted that this achievement was more or less a given, as the VMAs tend to be MTV’s biggest telecast of the year and have not aired on a Tuesday between 2014 and now. Those high-scoring 2014 telecasts (which still outrank the 2023 VMAs: a 1.329 in adults 18-49 and a 1.353 in adults 18-34), MTV says, represent “various programming including premieres and repeats.”
2023 MTV VMAs Bring in 865,000 Viewers, Up 37% From Year Before - Variety
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