Consumer engagement needs to increase in online space: Flipkart official

New Delhi, Dec 28 (IANS) There is a need to increase consumer engagement for their convenience in the online space, says an official of e-commerce platform Flipkart which has revamped its fashion category as Fashion Refresh. Talking about the revamp, Rishi Vasudev, Head at Flipkart Fashion, told IANS: "What we believe is that in the next stage of growth, consumers need to get much more of relevant selection in terms of what they are looking for. "We have tied up with experts across fashion domains, popular TV channel Colors, movies ('OK Jaanu'), magazines and social media," he said.
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Consumer engagement needs to increase in online space: Flipkart official
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